Social media has enormous potential for increasing viewer engagement on the web. That is the key reason marketers vouch for its ability to broaden its audience reach. Among the most popular social media platforms available today, Instagram’s growth rate has been spectacular. And with the platform, you could buy Instagram likes monthly for your content to boost engagement and increase brand visibility. As a result, a large number of web developers have engaged in developing synergy among Instagram and web design in order to reap massive rewards.
Two astounding Instagram statistics demonstrate that far more than 51% of users log in every day, and about 35percent log in and check their feeds multiple times during the day. Second, nearly a 60percent of Instagram users indicated that they use the platform to learn more about a business or product.
Instagram, which has been operational since the 6th of October 2010, has established itself as the preferred platform for marketers to integrate mobile and social marketing campaigns. Nowadays, prominent firms include Instagram material in their websites. Social media gurus understand that the key to successfully integrating Instagram into a website is to leverage user-generated material from brand fans. With marketers strategizing and generating content for mobile-first audiences, Instagram, a mobile-only social network, plays a critical role.
Around 80percent of businesses and other websites now include social media buttons to demonstrate the brand’s social media presence. Today’s users switch between social media websites, putting website designers under pressure to replicate the Instagram user experience.
Are you hoping to create a good synergy between your brand’s website and Instagram? If you answered yes, these five clever strategies will assist you in accomplishing your goal without incident.
1. Accept an interactive web design template as your starting point.
Apart from exhibiting stunning content, Instagram’s distinguishing feature is its ability to engage with people. This interactive feature of the website can be boosted by incorporating beneficial automation technologies that act in the absence of a user. Visitors who have been diverted from Instagram wish to have the same level of comfort while visiting the site page. When users discover a connection between Instagram and the firm’s website, they become more receptive to the brand. Additionally, a superior user experience results in higher user satisfaction. That is how an infrequent web visitor becomes a loyal consumer or following.
While just a few businesses choose for automatic Instagram likes, those with a long-term goal do. Instagram templates for story and postings enable you to communicate with your audience more effectively and efficiently than if you created a new visual from scratch.
2. The significance of a focal point
Select a focal point for the website in order to adhere to Instagram’s design principles of emphasizing users’ photos as the site’s focal point. Determine the aspect of a business you wish to portray and then create it as the web design’s key emphasis area. Ascertain that navigating is logical and fluid, drawing users’ attention to the task at hand. Additionally, while designing, prototypes are necessary to ascertain the final appearance of a product as well as any necessary modifications.
Here, rapid prototyping technologies such as Mockplus may be used to create interactive desktop and mobile prototypes. It would be enormously beneficial for designers, developers, product managers, and all levels of UX/UI designers, as they would be able to visualize their concepts easily and fast.
3. The advantages of simplicity
The most effective application of advanced website design features is minimalism. According to professional web designers, websites should contain plenty of white space to enhance their visual attractiveness. When people browse image content on Instagram, they are drawn not only to the image itself but also to the descriptive text. When users browse a website, they want a similar calming experience. As a result, eliminating unnecessary images and information will result in a simple website. Websites with an excessive amount of text and images create clutter and cause Instagram and the website to lose sync.
4. Put a premium on utility.
When you want to replicate the experience that your Instagram followers have on your website, it’s critical to update the website design to improve the site’s functioning. Similar to Instagram, this can be accomplished by incorporating easily recognizable icons and clean backgrounds.
To compete successfully, it is critical to be aware of current web design trends. Here, a complete redesign is necessary. Additionally, this becomes more significant when you wish to incorporate an interactive element into your web design, emulating popular social media platforms such as Instagram. If necessary, the logo, which serves as the brand’s identity, should be updated to reflect the brand’s new aesthetics. It will benefit viewers who stumbled upon a brand’s site and wish to study more about it on Instagram.
According to an Adobe survey, around 38percent of online viewers abandon a website if it is unappealing or unresponsive. The same percent does not apply if the photographs take an extended period of time to load. Thus, while developing a web design strategy, it is critical for firms to balance utility and aesthetics. Additionally, a survey indicates that approximately 94% of a website’s first user impression is determined by its design template. In less than a nanosecond, a person has his/her opinion prepared for a website.
According to the same survey, over 75% of consumers form an opinion about a company based on the appearance of the brand’s website. Around 59% of users worldwide would interact with well-designed websites that are not overly plain or generic. If visitors are impressed with the site, they will naturally click on Instagram to look out for the brand’s presence on social media and determine whether or not to follow.
Today’s globe has devolved into a digital township, with every brand vying for increased social and online visibility! Due to the competitive nature of the market and the high level of user expectations, there is no space for error. If you want to enjoy a strong brand value by integrating your website design and Instagram profile beautifully, the principles above will perform wonderfully.