Have a new product or sale you want to promote? Instagram is a one-stop shop for all of your company’s promotional needs. Instagram is a great place to share creative video advertising with your audience in order to enlighten them about your products and services, attract new clients, and boost sales.
Instagram video ad categories, requirements, and examples
If you’re not sure whether Instagram video ad is best for your marketing goals, check out our summary below. Your company may make and publish four distinct styles of Instagram video advertisements: in-feed video ads, Story ads, sponsored Reels, and carousel video ads. Video advertisements with user-generated content are another option for businesses.
In-feed video advertisements on Instagram
Instagram in-feed video ads are deceptively simple to spot since they mimic the appearance and feel of regular video posts. A sponsored Instagram post will have a tiny’sponsored’ tag beneath the Instagram account.
Instagram’s requirements for in-feed video ads:
- Video can have a 4:5, 9:16, 16:9, or 1:1 aspect ratio (we advise using 9:16 for portrait).
- It can play MP4, MOV, or GIF videos.
- Please ensure that your video has a resolution of at least 1080p (1920 x 1080).
- The duration of the video should be between 1 second and 60 seconds.
- Size limit for videos is 250MB.
- A video preview’s width must be at least 500 pixels.
- An extra video caption of 125 characters and 30 hashtags is available.
Commercials for Instagram Stories
A sponsored tag will appear under the brand’s Instagram account, and a direct CTA will appear at the bottom of the tale in Instagram tale advertising, but they otherwise look and feel like native Story content in the Story swipe.
Ad requirements for Instagram Stories:
- The standard video aspect ratio is 9:16.
- We recommend MP4 or MOV for video.
- The duration of the video should be between 1 second and 60 seconds.
- Size limit for videos is 250MB.
- Video soundtracks are preferred but not required.
- The limit for text in a video is 125.
Promoted Instagram video compilations
Instagram sponsored Reels have the same opportunity to be listed in the Reels page alongside other producers as organic Reels do. Sponsored reels have a’sponsored’ label beneath the Instagram username and a call to action at the video’s footer.
Details about the Instagram-sponsored Reel:
- The standard video aspect ratio is 9:16.
- We recommend MP4 or MOV for video.
- At least 500×888 pixels in resolution is required for video.
- The duration of the video should be between 1 second and 50 seconds.
- Up to 4GB for video sizes.
- Up to 72 characters can be used for a caption on a video.
- Video soundtracks are preferred but not required.
Four Commercials in an Instagram Carousel
Instagram’s carousel video advertising stand out from in-feed, Reel, and Story videos because of their novel design. Carousel video advertising may incorporate pictures and videos with a 1:1 aspect ratio, allowing customers to make purchases without leaving the ad.
Details for an Instagram carousel video ad:
- Video has a 1:1 aspect ratio.
- MP4, MOV, or GIF for video.
- Carousel card counts range from 2 to 10.
- One-second clips up to two-minute long videos.
- Up to 4GB for video sizes.
- Video soundtracks are preferred but not required.
- 125 characters + 30 hashtags = video text.
- Landing Page URL Needs URL.
Sponsored user-created videos on Instagram
Tutorials, reviews, and “unboxing” films created by regular people who want to let you in on their thoughts and experiences with a product are common examples of user-generated content (UGC). Companies may upload user-generated content (UGC) to Instagram and use it to populate their Instagram Stories. Just be sure you tag the person who made it so they get the recognition they deserve.
Specifications for user-generated, in-feed videos:
- Video can have a 4:5, 9:16, 16:9, or 1:1 aspect ratio (we advise using 9:16 for portrait).
- It can play MP4, MOV, or GIF videos.
- Please ensure that your video has a resolution of at least 1080p (1920 x 1080).
- The duration of the video should be between 1 second and 60 seconds.
- Size limit for videos is 250MB.
- A video preview’s width must be at least 500 pixels.
- An extra video caption of 125 characters and 30 hashtags is available.
Ad Concepts for 14 Instagram Videos
Here are some simple Instagram ad ideas you can make with Clipchamp, a free online video editor, if you’re at a loss for video ad concepts:
- Unique promotions and sales videos.
- TV commercials promoting a new product.
- Promote your product with a demo video ad.
- Commercials that play before and after a video.
- The use of reaction videos in commercials.
- Lookbook and new season’s advertising videos.
- Commercials that clock down the days until a sale start.
- Promos with testimonial videos.
- Promo films based on the #challenge.
- The first commercial videos for the brand-new website have been released.
- Commercials featuring satisfied customers’ words on film.
- Ads that follow a “Day in the Life” format
- Commercials filmed behind-the-scenes.
- Ads based on user-created content.
Frequently Asked Questions
How much do 30-second video advertising on Instagram cost?
Instagram video ads can be purchased by any company for any amount they see fit. Companies typically spend between $0.50 and $1.00 day on click marketing.
Do Instagram videos support captions?
Yes. Clipchamp’s auto-captioning technology makes it easy to add captions to any video ad and provides a free transcript download.
When creating a video advertisement for Instagram, how can I change the dimensions?
Clipchamp provides convenient predefined aspect ratios for resizing videos, including 9:16, 1:1, 16:9, 4:5, 2:3, and 21:9.