Is your brand still debating whether or not to invest in TikTok marketing?
If you have lately switched on the news, you’re likely to know of TikTok and TikTok for Business. Furthermore, the app has become so successful that it has made waves in the cultural sphere and the public sphere.
This type of media frenzy would never emerge if TikTok were not the hottest new social network on the market. If the government pays attention, companies should as well.
Fortunately, the July debut of TikTok for Business leveled the playing field for businesses. With several new features aimed at increasing brand engagement, now is the ideal time to explore deep into this new platform and see what it can accomplish for your business.
Here are three reasons why TikTok should be a part of every business’s marketing toolkit.
1. Influencers On Tiktok
Influencer marketing has existed for some time now. If you’re unfamiliar with celebrity endorsements, here’s a simple tutorial: You contact an Instagram influencer with a massive presence and hire them to advertise your items.
This type of communication is potent because it looks to be a suggestion from a friend instead of a commercial. It builds the audience’s trust and improves the probability of buy TikTok comments using their real content. .
This is taken to a new level with TikTok influencer marketing. While Internet marketing remains effective, the network has seen increased firms attempting to benefit from the tactic. As a result, a growing number of Instagram users are turning out paid advertising just because they would any other advertising.
On the other hand, TikTok is a very new platform that is significantly less smart. Because it hasn’t been used widely by corporations, it keeps more of the individualized touch that Instagram had previous to becoming extensively in use for marketing.
2. TikTok Advertisements
Advertisements on TikTok are a relatively recent addition to the app. They establish TikTok as a solid competitor to the Instagram and Snapchat ad market. While TikTok commercials are generally comparable to other sponsored advertising, they all have certain unique features that marketers must be aware of.
There are five different sorts of advertisements to be wary of:
- Advertisements throughout the feed
- Takeovers of Brands
- Top views
- Branded Hashtag Challenges
- Branded Impact
Before we dive into the specifics of each of them, it’s worth noting that purchased TikTok ads are much more expensive than advertisements on the rest of other social networking sites. When you run a Facebook or Instagram ad campaign for as little as $20, the lowest cost to run a TikTok for the Business advertising campaign is $500.
3. Increase Probability Of Going Viral
TikTok revolutionizes content democratization in a novel and unprecedented way. Unlike most social media networks, which prioritize content based on the poster’s reputation, TikTok has verified that following counts have a little direct impact on just what data appears in your TikTok feed.
What exactly does this indicate? In essence, you can achieve overnight popularity by submitting just one video. Without respect for following counts, the novice has just as much of a possibility of getting viral as the major pop artist.
For instance, bubba ice swiftly developed his account after posting just a few videos of his ice cream gymnastics. At the time of writing, his account has 21.6M likes and 1.3M followers.
TikTok for Business operates similarly to the American West of social media. They are mired in political controversy, and as a relatively new media, no one is quite sure how to use them yet.
However, this implies that there are numerous excellent prospects for your organization to become a pioneer. If you strike gold, you may end up establishing content paradigms and new advertising.