TikTok For Professional Purposes: 4 Tips

Want to know how to use TikTok into your company’s workflow? Want to learn how to get more popular on TikTok?

Four strategies for making money on TikTok are discussed here.

Is TikTok a Good Choice for You?

More than 1.5 billion people have downloaded TikTok from the ITunes Store and Google Play, and the app has more than 500 million active users per month. The software lets users shoot movies in 15 or 60 seconds, and they can modify them right in the app, plus share them on other popular social networks.

Instagram posts, stories, live videos, and IGTV are all common methods for businesses to interact with their customers. TikTok provides a video platform for marketers to interact with their target audiences, although in much shorter form. During the past year, hundreds of companies have signed up for the service in order to do market research and interact with their target audiences. Many sorts of people, from famous people and politicians to regular folks, use Tiktok.

1. Make Your Own Videos on TikTok.

To promote your business on TikTok, it doesn’t matter if your company is already well-known or not. Effective content marketing begins with careful preparation and the implementation of these best practises.

Be genuine: most people who use social media don’t have professional-grade cameras or large budgets for their productions. Using their own time and mobile devices, individuals produce material that is genuine to who they are. Use the same strategy in your own writing. Users will develop a deeper affinity and trust in your brand if you let them in on its inner workings and quirks.

Put together the winning combination of TikTok videos featuring either children or dogs tend to become popular. As the majority of users are under the age of 35, movies featuring cute kids and adorable pets tend to do very well on the network. Include the office mascot or office pet if you have one. Also, think about filming a video of your team learning a hashtag challenge dance from the kid of one of the team members.

2. Make use of TikTok’s curation tools and share user-made content

TikTok is meant to be lighthearted and easygoing, but it requires some serious planning and imagination to make content that lives up to that promise. Planning content is extremely important for brands who want to maximise their ROI.

What Nike has done with TikTok is quite novel. They are making money off of user-generated material rather than their own public videos (UGC). If you visit their profile, you’ll discover that their TikTok account is set to private and that you need permission to see any of their videos.

3. Promote Your Videos on TikTok

TikTok is heading in the direction of a commercialised future where companies can pay to have their adverts seen to consumers, much like other social media sites. There are four methods to purchase advertising space inside TikTok.

Brand takeovers: Ads for a particular company or product replace all other material in a user’s feed. Each one is a unique advertisement that leads to a specific landing page. Each day, just one advertisement of its type can appear in that particular slot.

Native advertisements are videos that appear in-stream with user-generated content. These may be anything from 9 to 15 seconds long and have actionable call to action prompts. These advertisements are, however, optional and can be ignored.

Hashtag challenges are a popular activity on TikTok, and some companies have decided to monetize this trend by sponsoring related competitions. Millions of users will be able to observe the new challenge posted on Discover and take part in it. If you want to promote your company, you can pay to have your name or logo shown on a banner across the Explore page by sponsoring a hashtag challenge. Those who hit the button will be led to promotional films your team has made on how to complete the challenge.

4. Have TikTok’s Influencers Make Content

Brands may increase their exposure on social media platforms by using influencer marketing. TikTok “influencers” are each influenced to varied degrees by the amount of their followers. If an influencer has a large following, they will likely command a larger fee. On the other hand, the return on investment may be enormous.


Understanding the history of similar platforms is crucial to grasping the concept of TikTok. The video sharing and recording app Vine let its users make six-second looping clips. Nevertheless, unlike Vine, users of Musical.ly could add additional effects to their videos, making it ideal for lip-syncing to hit songs and viral sound bites. A Chinese app named Douyin, which is quite similar to Musical.ly, was bought by its founders in 2018. They merged the two platforms to create TikTok, and then they marketed it to Western audiences.