Links are crucial to naturally climbing the SERPs, as everyone who has dabbled in search engine optimisation (SEO) knows. (SERPs). Google sees links as more than just a token of appreciation. It’s an endorsement of the quality and reliability of your website. Marketers and webmasters have tried a wide variety of strategies over the years to increase the number and quality of inbound links to their sites. Link schemes and other unethical SEO tactics emerged as a result of these less than scrupulous practises.
The competition for link building resources has grown as SEO has gained popularity, making it harder than ever to distinguish oneself and secure backlinks from authoritative websites.
Six methods for successful link-building campaigns.
Come on, we need to get started.
Create something worth linking to
Good content will always be in demand, regardless of what SEO fads come and go.
Good content means different things to different people. But when we talk about “good content,” we mean content that other people will want to link to.
One or more of the following conditions must be met for an article to be considered “link-worthy”:
- Provide either new or compiled information.
- Bring a fresh perspective to the table.
- Establish yourself as the go-to expert on the topic.
- In addressing link schemes, for instance, I referred earlier in this post to one of Google’s own papers. What was I thinking? Because Google is the best source of information on the topic of rule-breaking.
At first look, it might not seem like public relations (PR) and search engine optimisation (SEO) have much in common.
However, one of the best ways to acquire links is through cultivating relationships. It’s also a major factor in making PR work.
To get started, network with people in your field and at well-read online sites. That doesn’t imply you should spam your whole LinkedIn network for backlinks or media coverage. What this entails is being sincere and helping one another out in your relationships.
Get your company and its thought leaders out there by using social media. Engage with others in your field and start publishing your own content and insights.
To become a household name, you need not own a corporation of your own.
What’s more, your online persona is still a reflection of your employer. Developing your own identity as a company is another way to increase brand recognition.
Contribute articles to other publications
The marketing benefits of publishing in multiple publications are varied. The benefits of guest posting are many, including increased brand awareness, exposure to a new audience, and link building.
Guest posting, like many other link development strategies before it, quickly devolved into spam. People started quickly producing subpar works, loading them up with as many links as they could, and offering them to every website that would take them.
Due to the prevalence of writers who produce articles purely for the purpose of gaining backlinks, publications have implemented stringent guest posting standards.
Make a guestographics
The addition of an infographic can transform a piece of content from merely decent to extremely useful.
Infographics are becoming increasingly popular, but making one can be challenging without the right tools. They can be laborious and costly, especially if you need to gather new information from scratch.
This is why rather than making their own infographics, many authors and content creators instead choose to extract infographics from the web and include links to them in their articles.
Clearly, this presents a chance to employ unique infographics as a means of gaining backlinks. You can pitch an infographic to other newspapers in exchange for a link rather than just posting it on your website. The term “guestographics” was created by Backlinko’s Brian Dean to characterise this tactic.
Reclaim lost links
Increasing your website’s domain authority doesn’t necessarily need you to go outside the box.
Auditing your own website and looking for broken links is one method to get some fast victories. It’s frustrating to lose a bunch of links you worked really hard to build, but restoring them is easier than you might think.
Your links could be going missing for a number of different reasons. A 404 Not Found error indicates that the linked page no longer exists or that the author has withdrawn the link.
For whatever reason, you should make an effort to retrieve it. There must be a reason why they linked to you. It’s possible they have no idea the original page has been relocated or redirected.
You’ll need search engine optimisation (SEO) tools like Ahrefs, SEMrush, or Moz to look for broken links. Both of these resources include in-built features for identifying broken links and determining their causes.
Seek out unlinked mentions
The next fast win is unlinked brand mentions, so let’s get to it.
Having your company’s name highlighted favourably online opens the door to potential backlinks. An endorsement from another website indicates that they value your company’s opinion, information, or product.
Having a link to your site included also benefits their readers. This way, if they’re interested in reading further, they may easily find the relevant link.
You can utilise either Google’s enhanced search capabilities or a third-party social media analytics service like BrandMentions or Mention to track down references to your company online.
Link building is difficult for obvious reasons.
There is no silver bullet that will instantly increase the quality of the links pointing to your site. The true secret to success? Using a combination of long-term plans and more immediate measures.
Plan ahead to make material that others will want to link to, and begin establishing connections with others in your field. Spend some time each week on strategies that will gain you backlinks more rapidly, such as discovering unlinked mentions and recuperating lost links, while you work on that in the background.