Social Media Metrics That Matters Campaign

Effective metrics are essential for any social media strategy. But you might be surprised to learn that many marketers stop at the ‘Overview’ tab and don’t dig deeper.

Those metrics are front-and-center because no one would dispute their value, but a more in-depth analysis would yield much richer insights.

Let’s take a look at the top platform and identify the best social media metrics you should track for each to increase your brand’s visibility and your return on investment from social media.

TikTok Statistics: The Fundamentals

Despite being a relatively new platform, TikTok has already amassed over 1 billion users in just 5 years and generated $4.6 billion in revenue in 2021. The fun features and user-friendly interface contribute to its widespread appeal.

In addition to providing a place for users and brands to gain followers and exposure, it also facilitates virality. Let’s take a look at the KPIs that matter on TikTok before its predicted 2023 overhaul of its business viability (make sure you have a Business account to access analytics).

Analytics on TikTok can be viewed in one of four sections


Fans of Live-Streamed Content 1. An Introduction to TikTok

Selecting the “Overview” tab compiles various statistics such as “Engagement,” “Followers,” and “Content” into a single view. Insight into the most important KPIs for your TikTok account has never been easier.

You can track how many people have watched your videos or viewed your profile, which can be useful if building your brand is one of your company’s key performance indicators. Statistics on the number of shares, likes, comments, and followers are displayed as well.

The Best of TikTok’s Content

The effectiveness of your video content is the focus of the Content menu. Information such as a video’s number of views, popularity, and social shares is made available.

You can learn more about the video’s reach and how many people actually watched it all the way through, as well as its total play time and average watch time. Using these KPIs, you can determine what kinds of video are most interesting to your target demographic.

TikTok #3: Addicts

Insight into your fan base can be found in the “Fans” menu. You’ll know when your followers are most active thanks to information on their gender, location, and activity. Videos watched and music listened to by your followers.

TikTok – LIVE (TikTok In Real Time) Live video is a major component of TikTok and a fantastic way to boost engagement, which in turn can lead to rewards or even free gifts like Diamonds. Time spent, number of total views, number of unique views, and unique viewers are all displayed in this tab.

Hashtag performance #5: TikTok

Hashtags are extremely popular on TikTok, so keeping an eye on how they perform is a good idea. The number of times a hashtag has been viewed can be seen by clicking on the “views” tab. Find out what’s trending by searching for a hashtag in the “Discover” tab.

Advanced Metrics for Social Media

More research and analysis will yield useful information from which digital marketing KPIs can be derived, allowing you to measure the success of your social media marketing campaign from the perspectives of brand exposure, user engagement, and customer satisfaction. Here we will discuss five advanced metrics for social media marketing.

The Rate of Increase in the Number of Followers

With more people getting online, it stands to reason that more people will follow a brand’s social media accounts. That’s why tracking and analysing the growth rate of your brand’s fan base is crucial for gauging success and staying ahead of the competition.

2. Social Influence Proportion

To gauge how well your brand is doing in comparison to the competition, you can use a metric called Social Share of Voice (SSoV). It’s a great tool for gauging your brand’s overall market penetration, awareness, and recall.

Start by tallying up every time your brand name or handle is mentioned across all social media channels in a given month. (This can be made much easier by using social media monitoring and analytics software.) Treat your rivals’ businesses the same way

3. Gain Amplifier

The rate at which your content is amplified by your audience is measured by dividing the number of shares for a given post by the total number of your followers. It’s a key performance indicator that reveals how open your target demographic is to identifying with and interacting with your brand.

The more your audience is being reached thanks to your followers, the higher your amplification rate. The amplification rate is the percentage of your total number of followers that were exposed to a post, calculated by dividing the number of shares by the number of followers.

Rate of Virality, Number Four

The popularity of a post isn’t just a function of how many times it’s been shared or how many likes it’s gotten. The extent to which a post is shared as a proportion of the number of times it has been viewed provides an indication of its potential for going viral. It’s easy to figure out: just multiply the percentage by the ratio of shares to impressions. The viral incidence rate is thus.

Assume that out of a total of 20,000 viewers, only 2,000 shared the post that received 400 likes. Considering that another post with the same number of likes only had 2,000 people share it, this one has much more potential.

Acquire a deeper understanding of social media analytics

Social media marketing is a common tactic (used by the majority of brands), so it’s important to know what numbers are driving your posts. Taking Digital Media Institute’s course on social media marketing will equip you with the expertise you need to succeed in today’s increasingly interconnected world. The intricacies of all the most popular platforms are analysed, and topics like social research, social strategy, social customer service, and social commerce are covered.