Social Media Marketing Strategies For Your Brand

Utilize the power of the internet to catapult your company into the spotlight.

Consumers are more likely to make a purchase after seeing it recommended on social media (71% more likely), making social media a potent tool for brands looking to increase visibility and customer base.

More than 3.26 billion people, according to Statista, are active on social media at any given time. That’s considerably more than half of all people on the planet!

Internet advertising in the social media: what’s the deal?

Advertisements on social media sites like Instagram, TikTok, and Twitter are a mainstay of the social media marketing industry.

The emphasis in SMM should be on the “social” component. Social media provides a platform for people to connect with others who share their interests and connect with their friends and family, discover new content from their favourite brands, influencers, and celebrities, and keep up with the latest news about those people and organisations.

Creating online relationships is the main purpose of social media. In order to effectively market your business on social media, you need to gain a substantial following, integrate your brand into relevant conversations, and publish content that addresses the problems faced by your target demographic.

Create a list of desired outcomes

Setting social media goals helps to keep the brand’s social actions focused on its ultimate purpose. Talk to your team about your company’s long-term goals and how social media marketing can help you achieve them before you begin producing content for social media.

The following are examples of possible objectives:

  • Promote Newsletter Subscriptions
  • Boost the number of eBook purchases
  • Add more potential customers
  • Setting objectives serves as a constant reminder that your actions have real, measurable consequences for the success of your company. When it comes to social media, everything you share adds to the overall perception of your company, so it’s important that everything posted is in line with the company’s core beliefs.

Recognize your clientele

Users are the focal point of social media. People who quickly check out a company’s social media page hope to recognise some aspect of themselves there. They want to know, at a glance, why they should care about what you’re selling and how exactly your wares will make their lives better.

You need to have the following questions answered before you dive headfirst into social media:

  • To what demographic do you hope to market your products or services?
  • In what ways will they profit from using your company’s services?
  • Compared to the competition, why should they pick you?

Things that can be done to fix this include:

  • Recognize your ideal client by profiling them (map out their age, location, job title, needs, pain points and values)
  • Write down all the ways in which your products and services can affect people’s lives.
  • Think like your competitors and do some research (what they do and how they do it)
  • Create a selling point that sets you apart (USP)
  • Understanding your target audience is essential to developing content that will actually engage them. This is the response you need to see if you want to win over customers for life.

Prioritize community management efforts

There is more to social media marketing than just posting updates. People are looking to connect with the real person behind the brand.

Managing a community becomes an issue at this point. In practise, community management entails monitoring who is tagging and mentioning your brand in social media posts and responding to comments and private messages from users (earned media).

To maximise your content’s reach, you should modify it for each platform.

The social media landscape is fragmented. A company would do well to familiarise itself with the idiosyncrasies of each platform, determine which ones are most popular with its target audience, and refrain from publishing identical content in different places.

Keep an eye out for new innovations in the systems you use (e.g. the recent launch of Instagram Reels). Users enjoy interacting with brands that regularly update their content, and social algorithms give preference to posts that make use of the most recent platform features.

For a quick overview of what works on some of the most popular platforms, consider the following:


Grid for Instagram

carousels (educational content, brand storytelling, customer testimonials) (educational content, brand storytelling, customer testimonials)
striking visuals (on-brand illustrations, high-quality lifestyle photos)
infographics (fun facts, industry news) (fun facts, industry news)
DVDs and VHS tapes (product demonstrations, launches, how-to content)
Stories shared on Instagram

supplementary links to BTS material (blogs, sales, registrations)
discussion involving brand names


Explanatory videos featuring BTS dances and voiceovers
tutorials, product demos, and introductions

Trending topics and memes in the business world
individual reflections and recollections
advice from thought leaders in your field

Memes incorporating industry commentary and recent news


Testimonials from satisfied customers and memes from BTS
DVDs and VHS tapes (product demonstrations and launches)
Your audience will see that you have a genuine interest in and knowledge of their platform of choice when you create content that is tailored specifically for that platform.
It’s best to keep your hashtags brief and sweet.

The use of hashtags helps users find your brand in a sea of online content by classifying posts under relevant topics. They help platforms and search engines determine the relevance of content by providing context.

Use two or three popular, content-related hashtags rather than spamming your posts with dozens of less-used ones. You’ll be able to target the right demographics with this.
Advertisements on social media sites can help businesses to reach new audiences and retain their current patrons.

How do businesses know if their social goals are being met?

The most effective strategy is to examine past performance data. Your content’s ability to motivate readers to take the actions you specify can be quantified through analysis of the resulting data. Data analysis and consideration of the context of the figures gives you insight into what’s working and what needs to be adjusted.