When Often To Post On Instagram In 2023?

You might think that the greatest time to update your profile is on a Saturday morning, after you’ve had a good night’s rest and a delicious breakfast. To successfully market your account, though, you must cater to your target demographic. If you want to get ahead of the competition on Instagram, we’ll tell you exactly when you should be posting.

What time of day is ideal for Instagram posts?

The optimal time to publish on Instagram is when you will receive the most engagement in the form of likes, comments, and new followers.

When you should make your Instagram posts varies from user to user. Let’s examine the findings and determine how to apply them to your account’s time calculation.

Over 25 million Instagram posts were analysed by the app “Later” to determine the optimal posting time and day. The study found that Sunday morning at 6 a.m. is the sweet spot for posting. Your images and videos will receive the most attention on these days and times.

Mornings are also great for posting to Instagram on the other days of the week. There are more people who respond positively to your images and movies, though not as many as on Sunday.

We compiled a table showing the optimal time of day and hour for Instagram posts. Select the day you’d like to update your profile on the left. To the right, you’ll find the optimal time of day to post your content.

When to post to Instagram based on your profile’s subject

More than 20,000 users of “Sprout Social” were studied. They looked at how users interacted with one another in relation to when they posted and what they spoke about in their profiles. That’s how they learned when Instagram posts did and didn’t do well.

Generally speaking, Tuesday between 11 AM and 14 PM is the sweet spot for Instagram posts. In addition, Monday morning 11 a.m. posts have a disproportionately high amount of user interaction.

The findings of the study are tabulated for your convenience. Choose a category for your Instagram page there on the left. The optimal posting time is displayed on the right. The commitment is consistent regardless of the number of days or intervals between them.
Unfortunately, not all areas are covered by the data. The average time, or the days and hours from the previous section, should be used if there is no suitable topic in the table. Read on to learn when you should upload photos and videos to Instagram.

When is the optimal time to post on Instagram and why?

The above-mentioned averages could serve as a starting point for determining when you should post to your Instagram account. However, the level of user involvement varies over time and among regions.

Furthermore, the research includes problematic individuals. So, we want to conduct some tests to determine when one of our Instagram profiles will receive the most interaction and exposure. We advise that you follow suit. Although time-consuming, this is the most effective method for determining optimal posting times.

Instagram posts should be made both at the time of day that proved most effective in the studies and at other times. Use Instagram’s Insights data for comparison and analysis.

When to post on Instagram to maximise engagement

You may learn more about your followers in the IG Insights area. Focus on the Most Popular Places and Busiest Times.

Top Location will show you in which cities and countries your followers are primarily located. Take into account time zones if the majority of your Instagram followers are located in a different time zone.
You can learn when your Instagram followers are often active by looking at their data in the Most Active Times section. You can view information by the day and the hour. You can use it to identify patterns and determine the optimal timing.

Keep tabs on how active your subscribers are in proportion to their level of interaction. It makes sense to publish when your Instagram followers are most active if their number is growing appropriately.

Think about the Instagram metrics of Accounts Reached and Content Interactions

You can view metrics for both your subscribed and non-subscribed Instagram users in the Accounts Reached and Content Interactions sections.

You can see how many Instagram users saw your content by looking at the Accounts Reached section of your profile. The data for each content category is displayed.

Instagram’s prime time for advertising

If you’re using Instagram to market your business, you might be curious about the most effective posting times. Use the data from the link in your bio to figure it out. As an illustration, let’s look at a page created in Taplink.

Click-through rates for individual days of the week can be viewed in the Statistics section. You can add links to your preferred sales channels, such as Amazon or Etsy, as well as links to your website or preferred messaging programme (like WhatsApp) for taking orders. In addition to receiving orders and payments online, you may also view relevant statistics. This can help you determine when your readers will be most receptive to reading about the goods.

When your Instagram followers are ready to make a purchase, you’ll know it from these numbers. Now is the time to make your profile posts count for maximum promotion. Now is the moment to promote your product online.


Your Instagram photographs and videos should be posted at optimal times for maximum Reach, Engagement, and conversions.

Make use of the findings, try new things, and record your findings in Insights. So now you know how to best reach your target demographic.

Make a sales landing page using Taplink. In addition to streamlining the sales process, it can also detect the exact moment an audience is ready to make a purchase.