One can find just about anyone on TikTok, from major corporations to newborns. The app was one of the fastest-growing social media apps, with one billion monthly users around the world by 2021. As its user base has grown exponentially, so has the number of ways that TikTok itself and its users can monetize their content.
TikTok is a fantastic resource for both businesses and creators, with the potential to open up new avenues of profit. You may be familiar with some of the more well-known ones, such as sponsored content and the TikTok Creator Fund.
Collaborate with Sponsored content
TikTok has seen an increase in brand-sponsored content. In exchange for financial compensation, companies may pay content creators to include their goods or services in their videos. If you’re a creator on TikTok or if you’re a brand looking to work with influencers, sponsored content is one of your best options for making money and building relationships.
Find brands that share your interests and ideals as a creator, and work with them. This increases the credibility of your account and the amount of interaction with your sponsored posts by making them more relevant to your audience.
TikTok also has a Creator Marketplace (TCM) where brands can connect with TikTokers and run marketing campaigns.
TikTok’s native marketplace could be a better way to connect and collaborate with the right people to monetize your content, whether you’re a brand or a creator. However, brands can join the platform immediately and begin connecting with creators once they’ve been invited to do so.
Market your own creations
TikTok can be a great sales tool if you already have a product line or are thinking about starting one. If you are a creator in the United States, Canada, or the United Kingdom with a TikTok for Business account, you will have access to a shopping tab and the ability to link directly to your products.
In light of TikTok’s collaboration with Shopify and other e-commerce solutions, the app now includes a shopping tab.
Collect money from your supporters by starting a crowdfunding campaign
Crowdfunding is a great way to get the money you need for a specific project, like starting a business or becoming a full-time artist. Providing a simple, stress-free method for supporters to donate to or participate in your endeavour is an excellent way to ensure a steady flow of funding. If you’re looking to expand your fan base, crowdfunding could be a great option, especially if you’re planning to offer rewards to donors.
Check out these crowdsourcing platforms:
- If you are looking for a trusted platform with a large audience, you should consider Kickstarter.
- Indiegogo is a good option if you don’t have a fixed fundraising goal in mind because it extends the time you have to collect donations past the initial deadline.
- More than 12,000 accredited venture capitalists and angel investors are available through Crowdfunder’s platform.
- With Mighty Cause, you can start your campaign immediately without having to pay any fees or wait any required time.
- If you’re a creator who doesn’t need to raise money for a specific project but does need to raise funds so that you can keep publishing, then Patreon is a great option for you.
Seek advice from your target demographic
If you don’t have a specific project in mind, it’s possible that crowdfunding platforms aren’t the best option for you. If you’re looking for a simple way to collect contributions, a tipping platform may be the way to go. If you’re looking for a good place to leave tips, consider these options:
With the user-friendly platform Tippee, artists can easily set up a page where their supporters can “tip” them any amount, whenever they like.
Buy Me a Coffee is an easy-to-use platform made with creators in mind. Every subscriber has the option of sending the content creator $1 in the form of “coffees,” which can be paid for with any major credit card or through PayPal.
If you’re looking to give your audience more choices, Ko-fi is a great option to explore. Creators can receive commissions, membership fees, and tips for bespoke works.
You should sign up for the TikTok Creator Fund
The easiest way for creators to monetize their content on TikTok is through the Creator Fund. Instead of being an ad revenue sharing programme like YouTube’s AdSense, it’s just a way for TikTok to split the profits with its creators.
TikTok’s payments are determined by metrics such as video views, user interaction, and even geographic location. Reports have indicated that TikTok pays between two and four cents per thousand views, which is not a huge sum. This would put the price of a million views somewhere between $20 and $40.
Users in the United States, the United Kingdom, France, Germany, Spain, and Italy can access the TikTok Creator Fund. Apparently, the platform plans to introduce the fund to additional nations in 2022. You only need to be in the right place to meet the Creator Fund’s other requirements, though:
- Must be over the age of 18
- Enjoy the benefits of a Pro account (find out how to get one here).
- Reach a minimum of 10,000 people every day
- Have Been Viewed Over 100,000 Times in the Past 30 Days
- Make sure your videos don’t break any of the rules by reading the Community Guidelines and Terms of Service.
- Tips for Expanding Your TikTok Following
Getting to the point where you can start making money requires building an audience and keeping them interested in what you have to offer:
Reliably update your status: Maintaining a steady output of content will keep you in the minds of your followers, increase the algorithm’s estimation of your content’s worth, and increase your chances of going viral, all of which will lead to a larger audience.
Honesty is the best policy: Popular TikTokers may present a wide variety of content, but they all share a commitment to genuine expression.