It doesn’t matter if you enjoy Reels or think it’s terrible; you can’t dispute the fact that it’s garnering more attention than it ever has before.
In conversations about reels, one topic that often comes up is, “How long should your reel be?” (How long should your reel be?)
Do you believe that a longer reel would be able to maintain the interest of your audience? Would it be acceptable to use a shorter clip, like one that is only seven seconds long?
We’re here to help you make sense of all this confusion and mayhem.
First, let’s get down to the meat and potatoes of the situation:
What is the longest length that reels can go up to?
Instagram Stories and Instagram Reels both have time limits of 15 to 90 seconds.
In your opinion, how much longer do you think this pattern will persist?
Do you think so? For example, the video duration limit on TikTok is currently set at a maximum of ten minutes.
Therefore, it is not unreasonable to expect that the total might continue to grow.
In such a scenario, how would one go about determining the correct reel length to employ?
Let’s get to the bottom of this!
What does it have to offer the customer?
As with every other piece of content you produce, you need to ensure that your reel is capable of doing one of the following:
Providing Learning Opportunities for Your Ideal Client
Giving a reward to your ideal customer
Inspiring the kind of customer you want to work with
Always ask yourself, “What’s in it for them?” to guide your thinking.
Bear in mind that what you are creating is something that will be used by other people.
You’ll be better able to estimate how much time it will take to shoot your idea if you give it as much attention to detail as you possibly can.
Video Marketing Coach Virginia Kerr has vast expertise working with a broad variety of reel formats.
She creates reels in both short and prolonged formats, and whether you choose one or the other, you can be sure that her work will keep you interested the whole time.
Competitor surveillance (Trust me, this is healthy)
Take a look at the demo reels of a few different accounts that are either directly relevant to your line of work or are in some way linked to your business.
Be on the lookout for these pearls of wisdom as you go about your day:
views of some of their most impressive clips
The typical amount of likes and comments received every second across all available reel lengths
Position in terms of popularity based on reel length
There is a good chance that the kind of content that is profitable for them will also be successful for your audience.
It is not necessary to begin completely from scratch. Make smart use of the resources you have, and operate as efficiently as possible.
It is to your advantage to do several tests
There is no one-size-fits-all answer to this problem!
Some viewers could like a clip that is only 7 seconds long, while others would value an insight that is provided in 90 seconds.
You’re going to have to try out a lot of different possibilities before you can zero in on the one that suits your needs the best.
I would appreciate it if you could give yourself a month to try out several formats. Evaluate how things are progressing, eliminate the things that aren’t functioning, and maintain the practises that are producing positive results.
Keep an eye out for trends
Always pay attention to what the general consensus is.
When anything rises to prominence, it’s possible to gain insight into the preferences of the average person. At this point, we are counting.
In general, how many turns do these well-known reels have?
Utilize whatever information is applicable to you and work it into your strategy.
As competition between Instagram and TikTok heats up, it will be fascinating to see which platform manages to emerge triumphant.
We, as a community, are going to have to readjust ourselves to the requirements of the platform if we want to continue to prosper.