With the help of catchphrases like “food and travel porn” and “selfie,” Instagram has established itself as one of the most popular social networking sites on the web. With more than 300 million users in such a short period of time, it has the potential to become a leading social networking platform of the future.
Each online community has its own identity and quirks. While other social media platforms impose limits on your expression, like Twitter’s 140-character limit and Vine’s 6-second video time constraint, Facebook imposes none beyond the 5-grid limit on the photos you may publish. However, square photos are the defining feature of Instagram.
You can only upload square photos and videos to Instagram, so keep that in mind. Meanwhile, Instagram lets you share square movies and recordings to show off your creativity.
1. Inclination charts benefit most from visuals
Instagram’s visual nature attracts more customers. Visuals are preferred over text because they capture the attention of the audience and convey the intended message more clearly than words alone. In addition, 2017 has been designated as the year of visuals, and Instagram is primed to create a new standard with its spectacular images, graphics, and hyper lapse feature mix.
Instagram is a treasure trove of approximately 70 million photos and videos shared every day, making it a fantastic platform for promoting your brand’s image. Including an Instagram presence for your company as part of your cutting-edge advertising strategy can, thus, boost engagement and return on investment.
2. The much-beloved, flexible medium
Numerous online social networking sites exist, each catering to a different demographic and hence age range, much as how Snapchat caters to teenagers while LinkedIn is more well-known amongst working professionals.
Conversely, Instagram is a platform that benefits all parties involved in a marketing plan. Instagram removes all barriers by bringing together disparate groups of people via the power of images. Instagram is a great place to meet people from various walks of life.
A time of silence
Many individuals believe that Twitter is too crowded with users, that Facebook has too many restrictions, and that Google+ is hiding something from them. Instagram, however, provides a more rational and justified snapshot of the interaction. Instagram, like Twitter, is largely concerned with pattern recognition and dissemination.
With Instagram, you can precisely capture and share life’s ordinary moments through images and audio. Using AddMeFast, you can quickly and easily grow your social network following, even on Instagram. Building a solid customer base is essential for every organisation.
Skilled in the use of hashtags
Hashtags are common knowledge, and everyone knows how to use one. Twitter has provided us with official guidance on how to maximise the impact of hashtags. Instagram users can employ hashtags in a manner similar to those of other platforms, although with a unique twist. Instagram disregards the “three hashtags per administrator” rule, so you may use as many or as few tags as you wish.
However, make sure you choose carefully and use relevant phrases when labelling, since this is what will help you get traction and reach the largest possible “significant” audience.
However, make sure you choose carefully and use relevant phrases when labelling, since this is what will help you get traction and reach the largest possible “significant” audience.
If you want your Instagram posts to be seen by the widest possible audience, you should compile a list of the most popular hashtags and compare it to the hashtags your target audience is using. Use these hashtags when uploading images and videos. Mark-related hash tags can be created and used as well. Make sure that the hashtags you choose are relevant to the content of the photo or video you are posting. Be natural and avoid using more than 5–10 hashtags all at once.
Make sure that the hashtags you choose are relevant to the content of the photo or video you are posting. Be natural and avoid using more than 5–10 hashtags all at once.
Instagram’s Importance in a Winning Social Media Campaign
Value excellence over quantity
Due to the sheer volume of images posted on Instagram every day, marketers often panic and release more images than necessary, sacrificing quality in the process. Each brand’s visual content, whether photos or videos, must be thought-provoking, flawless, and of the highest quality to attract an audience and encourage interaction.