You may publish Instagram photographs on your website, monitor the performance of your Instagram Business account, gather data on mentions to determine how your target audience feels about your brand, and much more if you have access to Instagram’s application programming interface (API).
Tutorial: Integrating Instagram’s Application Programming Interface
With the API at your disposal, you may tailor its use to best suit your company’s needs. Several examples of using Instagram’s API, Graph API, are shown below.
1. Learn more about the state of your company.
You can’t advertise your company effectively without first identifying its strengths and weaknesses. Whether positive or negative, Instagram’s API will help you collect all comments about your company.
If you run a restaurant, you may use this information to discover which foods customers love, hate, and/or tag with the vomit emoji. You may observe your clients’ creativity at work if you manage an event venue.
2. Get information from trending hashtags.
Find data for specified hashtags, retrieve photos from specific hashtags, and post them to your site in real time using the Instagram API. This might help you advertise your social media profiles to people who visit your website.
Similarly, you may utilise this feature to brag about your massive fan base or active user base. This contributes to the all-important factor of “social proof” in any enterprise.
3. Acquire a fan base.
Instagram bots that automatically follow, like, and comment on individuals based on the hashtags they use are not recommended due to their violation of Instagram’s API terms of service; nevertheless, using the API to identify the ideal followers for your brand is highly recommended.
Carry out the robots’ tasks by hand. But put your human deduction skills to work and keep an eye out for Instagram users who could make good unofficial brand advocates. They should be the people that care the most about your brand, are already there, and have their own audience. They may spread the word about your business to their followers, which will hopefully lead to more people becoming aware of it.
4. Check out the latest trends around as well as in your own neighbourhood.
To perform research, get marketing insights, or add relevant information to your website, you may utilise the Instagram API to retrieve the most popular posts.
You can also filter posts by the location from where they originated. You can check what’s popular in a certain area and keep up with the latest happenings by doing a search using geotags.
5. Develop advertising strategies.
You may use the Instagram API to collect all of the photographs submitted for a photo contest based on a specified hashtag. You may showcase the finest images as finalists on your Instagram and website. Use “likes” as “votes” from your audience to choose the victor.
In addition to boosting participation, you’ll end up with a treasure trove of stunning images perfect for sharing on your website and social media for the rest of the year.
6. Embedding Instagram images on a website is a must.
You may use the Instagram API to embed your photographs from Instagram onto your website, whether or not they are part of a contest. You may either upload already-existing images or create a “photo stream” that will automatically add new images as they are submitted.
These images may originate from a particular user’s profile or from a set of hashtags. With this function, you may compile a collection of images from your Instagram company account. This not only advertises your items and inspires site users to follow your social media accounts, but it also has the ability to enhance the aesthetic quality of your website.
7. Keep an eye on how an event or campaign is doing.
You may utilise the Instagram API to keep tabs on campaigns or events by pulling information based on hashtags and geotags. Users’ reactions to a certain product, service, or issue can be gauged by seeing the uploaded images. The buzz surrounding an event is a good barometer of how well it was received by those who were there.
8. Stream it live.
Instagram’s API gives you enough control to promote your event or campaign. If you run a facility, you may utilise it to showcase happy customers and drum up business by sharing photos of their events.
Creating a live feed of user-generated material is a great way to get more people involved in your marketing campaign and raise brand recognition.
9. Instant photo printing.
The Instagram Application Programming Interface (API) may be used to print Instagram photographs from a certain event or hashtag. You may set up the application programming interface to automatically print any image that meets a certain hashtag criteria.
10. Instagram photographs may be used as ornaments.
Print your Instagram images on physical goods like phone covers, postcards, and mugs for an even more immersive offline experience. Bringing a smile to your clients’ faces in this way is always appreciated. Give the winner of your Instagram contest a certificate with a picture composite of all the entries.
11. Edit the comments.
Advanced tools for managing comments on your Instagram Business profile are available via the Instagram Graph API. You may use it to deactivate or enable comments, hide or unhide comments, remove comments, retrieve comments in response to a remark (helpful for comprehending a long back-and-forth conversation about your brand or campaign), and respond to comments. To ensure that your business is accurately represented in your Instagram comments, you no longer need to use the Instagram user app.
12. Improve Your Business with Instagram’s API
You can accomplish things using the Instagram Graph API that regular Instagram users can’t. Many opportunities exist for the imaginative business owner or marketer to use it to expand their brand. Make the most of your time and energy with this manual and watch your company’s popularity soar.