Are you curious about expanding your social media reach? Are you looking to engage with potential buyers and sway them to make a purchase? Creating an engaged fanbase for your product or service sounds like a dream come true, doesn’t it?
If you answered yes to any of the above, you need to start working on a plan to boost your Instagram following.
Instagram has grown into one of the most popular social networking sites, used by over a billion people every month.
In 2021, if you’re using Instagram as part of your social media marketing strategy, you’re probably ahead of the curve. If you’re like most brands, you’ve set up a business Instagram account and are actively attempting to increase your following.
You also consistently offer valuable information that your readers will find intriguing and engaging.
But attracting a large number of Instagram users to your profile isn’t enough. You also require interaction from your target demographic. It may be time to reevaluate your Instagram marketing plan if your posts aren’t getting any engagement from your followers in the form of likes, saves, or comments.
Increasing the number of people who interact with your posts on Instagram isn’t rocket science, which is excellent news. All you need to do is tune in to your target demographic and establish a solid connection with them. To further captivate your target market, you can use the most up-to-date Instagram engagement statistics.
In this article, we’ll go over the most recent research on how to increase Instagram engagement and explore the best practises for doing so. But before we get to that, let’s explore this idea and see why it’s so crucial.
The definition of Instagram engagement
A follower’s engagement rate can be calculated by looking at how often they like, comment, or share one of your Instagram posts, Stories, or Reels.
It’s the sum of all the interactions (likes, comments, DMs, saves, shares, etc.) that your Instagram posts receive.
If this is your first time crafting an Instagram plan, you may be wondering why you should prioritise boosting engagement. Isn’t it sufficient to have a sizable fan base? Doesn’t the fact that you’ve gained more fans indicate that your campaign is successful?
What’s the Big Deal About Instagram Likes Anyway?
Here’s the thing: even if you have 10,000 Instagram followers, you won’t succeed if they don’t interact with your posts. Consider: which Instagram post, among hundreds of similar ones, would you be most likely to click on?
You won’t get much momentum on Instagram until your audience engages with and shares your posts with their friends and followers. Your failure to engage your Instagram followers is reflected in low engagement rates. As a result, they will be less likely to approach you in the future.
You also won’t be able to attract and retain a dedicated fan base. As a result, people will lose faith in your company and its products. That’s why it’s crucial to employ efficient methods for increasing interaction on Instagram.
What Should My Instagram Engagement Rate Be?
The challenge is that there is no simple way to identify the optimal level of engagement on Instagram. Your marketing objectives, niche, and intended audience are all crucial considerations. The fact that Instagram hasn’t specified what constitutes an acceptable level of engagement only adds extra complication.
However, a new report from SocialInsider provides some clarity on the topic. Across more than a hundred million postings, the study revealed an average engagement rate of 2.2 percent.
Four Strategies for Getting More Likes and Comments on Instagram
Creating a great content strategy and posting engaging images isn’t enough to increase interaction on Instagram. Even though it can be beneficial, working with influencers to offer freebies and contests on Instagram isn’t as simple as it may sound.
The trick is to identify what is currently popular among your demographic.
Put Up More Instagram Slideshows
We’ve all felt the urge to swipe right on enticing Instagram carousels, right? Seeing a collection of photos from your favourite companies and influencers on Instagram is fascinating, isn’t it?
You are more likely to comment or like a post if you view it for a longer period of time.
The Instagram community places equal importance on the variety and quality of posts. While it’s recommended to play around with various content types and features, Instagram carousels shouldn’t be ignored.
Post a variety of media, including photos, videos, and carousel posts
Trying out different content formats and seeing what resonates with your audience is the key to increasing interaction on Instagram.
Rule of thumb: Instagram postings should include a mix of photographs, videos, and carousels.
According to SocialInsider, posting films or photo slideshows generates more interest than posting individual photos.
Emphasise your most successful posts
Instagram post boosts are a great method to increase exposure and interaction with your content. According to a recent analysis by Socialbakers, social ad and sponsored post clickthrough rates have not been affected by the COVID-19 outbreak.
Even if COVID has disrupted traditional retail, modern consumers still want to be actively engaged with advertisements on social media.
So, if you’ve been thinking about running advertisements on Instagram, now is the time to do it. To get started, check out your Instagram stats to see which of your posts performed the best.
Engage Your Followers on Instagram Stories
You’re probably already using Instagram Stories if you’re regularly posting content to the app. They’re a fantastic way to keep people interested in your Instagram account without having to put in a lot of work.
You can utilise them to inform your audience of fresh posts, wares, and deals. Or you may give them updates by giving them glimpses into a developing situation.
The best part of using Instagram to increase brand awareness is that you can submit many stories throughout the day. According to SocialInsider, marketers should share as many as five stories every day to maximise engagement and user retention.