Perhaps you’ve already heard of it if you have even a single social media profile. There’s a good chance you’ve seen a TikTok video without even realising it. It might have been a silly music video with a witty narration, or one of those meme videos that have become so popular. The software for sharing videos has recently become quite popular. What, exactly, is this TikTok thing?
What the heck is TikTok?
Like Facebook and Instagram, Beijing-based TikTok is a social media platform and networking software, but its content is presented exclusively in short video clips. Users primarily upload comedic skits, challenges in lip-syncing, and dancing videos.
While TikTok was designed with the younger generation in mind, it has now attracted the interest of older generations and corporations looking to expand their reach.
According to the spirit of social media, these movies may be disseminated outside the confines of the app itself. You may find them on people’s Instagram Stories, Facebook feeds, and YouTube Traffic videos. You should also figure out how to use tiktok live to advertise your company. In fact, I’d suggest using a specialised tiktok advertisement option.
Check to see whether TikTok is a good fit for your business and marketing strategies.
TikTok isn’t like other “normal” social media apps. It’s not highly dependent on the picture-and-words style popularised by social media sites like Facebook and Instagram.
Despite its emphasis on video, it hasn’t yet earned a reputation for being able to offer the same types of in-depth articles and features that YouTube has.
The “snackable” duration of videos on TikTok makes them accessible to a wider audience and encourages viewers to watch many videos in rapid succession. Videos can be up to 15 seconds in length, but can be combined to create a single, longer video that is up to 60 seconds in length.
In addition to uploading videos made within the TikTok app, you may also upload videos shot in other formats.
Yet, given the shortening attention spans of modern audiences and the widespread need for rapid satisfaction, shorter films are presently the most popular format. Moreover, the brevity of these advertisements makes them feel more “raw” and natural than the more laborious video promotions you could find on other channels.
Is there anything special to be said regarding the content type?
The vast majority of films on the video-sharing app are comedic in nature, whereas the number of instructional or informational videos is far less.
TikTok may become a user’s go-to source for a good chuckle, and they may spend hours there.
Yet there is no denying the potential here is not to be trifled with. To back this up, we can see that well-known companies like Coke and Google are promoting their products within the app. That’s not a fluke.
Successful companies have developed a consistent theme for the videos they upload to their TikTok channel.
Check out who you intend to reach.
Statistics from GlobalWebIndex indicate that teenagers make up the bulk of TikTok’s user base. When broken down even further, 41% of TikTok’s user base falls somewhere between the ages of 16 and 24.
TikTok might be an excellent platform for your company if you’re aiming to convert users in that age range or otherwise interact with them. Therefore you may have faith that they will be interested in what your brand has to offer.
It’s one thing to figure out what age bracket your fans fall within. But, the way your target demographic uses and responds to TikTok content is also crucial to your success.
Determine the overarching purpose of your TikTok videos.
It’s easy to become lost in all of TikTok’s features and functionality despite the fact that the software is simple and has a wide range of potential applications. The convenience of being able to make any kind of video on any platform is both a boon and a curse.
Avoid becoming sidetracked in the early stages by the ease with which you may create amusing films and instead focus on the long-term goals you have set for your company.
Content Suitable for Light Meals
Keeping your audience engaged on TikTok for your brand is simplest with snackable content. These are fast and simple-to-digest videos for your viewers. When it comes to short films, you may pick from a wide variety of options.
They might teach you something new or simply provide a good time. They can zero in on your product/service/brand in particular, your brand in general, or something else completely.
TikTok is a wonderful social network for snackable content since it provides a wide variety of filters and transitions that may interrupt users’ browsing and pique their interest.
In addition, if you so want, you may use this to establish some degree of brand recognition for your material. In addition, it allows you some leeway to express your individuality and discover solutions that set you apart from the crowd.
Trend-Jacking
TikTok may also be aiming to “trendjack” as a marketing strategy. If you want your brand to go viral on the internet, you may “trend-jack” it by jumping on a popular bandwagon.
TikTok is home to a plethora of fun and interesting movements, and these movements often go outside the app itself. Much of the strength of this social media site comes from its users’ ability to do this. Videos that get viral on TikTok often cross over to other social media platforms like Twitter, Instagram, and Facebook.
Start a Faddish Movement
If you feel that trend-jacking is too hazardous for your business or that social media marketers in your industry are already employing that content type too much, there is another alternative to consider: allowing your brand establish the trend.
There’s no danger in trying to develop your own viral trend on TikTok, given the site has a high audience engagement rate compared to others and its users are usually content creators themselves.
Remember that TikTok has at least one feature in common with the other applications. One of your goals should be to provide material that elicits reactions and interaction from your audience. Keep that in mind if you plan on using the app to promote your brand. These people are the focus.