How To Identify Top Facebook Opinion Leaders In 5 Easy Steps

One of the largest social media networks, Facebook has 2.91 billion active users and 10 million active advertisers, making it an ideal place for businesses to launch Facebook influencer marketing initiatives.

In this piece, we’ll explore the realm of business-to-business (B2B) marketing on Facebook and give you with a detailed guide on locating the most effective social influencers for your own marketing initiatives.

As an influencer marketing tool, why does Facebook reign supreme?

Did you know that Facebook is a great platform for business-to-business marketing? This is the rationale. While visual material is king in the world of content marketing right now, B2B campaigns also need to include well-developed narratives.

That’s why Facebook, Twitter, and LinkedIn remain the most popular B2B social media platforms despite the rise of Instagram and TikTok. According to research conducted by Komarketing, 46% of B2B marketers and 74% of all Facebook users do so for business purposes.

Users of all generations, but especially Millennials, respond positively to Facebook’s ideal synthesis of visual and textual material. Millennials are a significant portion of the global workforce, and their high levels of entrepreneurialism have helped unlock the full potential of enterprises throughout the world.

The 5 reasons why your brand needs Facebook influencers

  • Virality Facebook’s one-click sharing with followers means you don’t have to perform miracles with visibility metrics to keep your posts popular, in contrast to Instagram’s emphasis on open search and discoverability of content.
  • Professional opinion — Facebook is well-known for its closed groups with serious niche-oriented debates; as a result, your company may more easily locate Facebook influencers who are experts in their field and, if your product is good, may be willing to suggest it to their audience.
  • Intellifluence found that the cost per “basic level Facebook influencer post” on Facebook was much lower than on Instagram. This is excellent news for small and medium-sized businesses and startups with limited marketing resources.
  • Even if they post infrequently on Facebook, influencers have a high engagement rate per post per follower, according to the Social Media Industry Benchmark Report 2021.
  • For companies, Zuckerberg’s company, Meta, which creates a variety of social media platforms including Facebook, Instagram, Messenger, and others, offers advanced analytics in the form of their Meta Business Suite. Among the many features included in this package are in-depth reports on the efficacy of your Facebook advertising campaigns, Facebook Insights, and the impact of your influencers.

And here are 5 ways such influencers may help your brand on Facebook.

Facebook is the go-to place for finding influential people in business to business (B2B) social media, but it has much more to offer. Take a closer look, shall we?

  • Optimizing Influencer Marketing With Facebook Ads – Using Facebook advertisements to promote their influencer initiatives is a common way for brands to reach a wider audience. You may reach your desired audience more effectively, define your campaign’s goals with pinpoint precision, and track its progress in excruciating detail with the help of this tool.
  • Campaigning Using Facebook Live to Influence Others Facebook Live is a great tool for live brand and product promotion. This can include live broadcasts of influencers unboxing your latest product range or visiting your physical retail locations, among other possibilities. You could hold your own marketing campaign on Facebook Live.
  • When you run a multi-channel marketing campaign, Facebook may be used to promote events that will take place on other channels. Since Meta integrates features from both Facebook and Instagram into a unified business framework, running joint ads on both is a breeze. As a result, Meta for Business provides access to comprehensive campaign insights across all channels.
  • Contextual marketing campaigns launch – Customers enjoy it when a company takes advantage of current events (whether local, national, or global) to promote its products and services. This strengthens the connection between the company and its target audience, making the brand seem more approachable and human. Having an influencer spread the word about your campaign increases the likelihood of getting a large number of qualified leads.

The future of business is in connecting with influential people and amplifying the positive social impact of your company.

You should try it. When it comes to business-to-business promotion and community building, Facebook is unrivalled. Nevertheless, it may be difficult to identify the best influencers to help spread the word about your company.

So don’t let that sidetrack or discourage you. As an alternative, you could centre your efforts on the appropriate resources for your company, such as best practises for looking for influencers on Facebook and using social media listening tools to build a unified approach to engagement.

You may use social media to uncover and carefully assess new trends and influencers who can help spread the word about your company and get people talking about it.

Aleh Barysevich is the CEO and co-founder of the firms that created SEO PowerSuite (complete SEO campaign management software) and Awario (a social media and online monitoring tool). He has spoken at major SEO events such as SMX and BrightonSEO and is considered an authority in his field.