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Instagram is an engaging photo and video-sharing application with nearly 2 billion monthly active users. Instagram is a powerful tool for growing your brand or business. In recent years, Instagram has expanded the ways of growth in which content creators, marketers, and business owners can gather attention for their products or services. 

A verified account on Instagram opens up even more opportunities to grow your brand by giving more exposure on the platform. In this article, we’ll cover everything you need to know about getting verified on Instagram in 2022 and the benefits of having a blue checkmark on your account. 

What Does Instagram Blue Checkmark Mean?

The Instagram blue checkmark, also known as the verified sticker, appears next to the Instagram account name, as well as in searches and IG owner comments on the post. The blue checkmark shows that the user is an official profile on Instagram. 

These badges make the Instagram real account stand out so that the users can be sure they are following the real and right person or brand on the platform. 

Advantages of Instagram Verification

If your business is at risk of being impersonated, you should request verification as soon as possible. There are several advantages to get verified on Instagram. Some of them are listed below. 

• The blue checkmark helps to promote your brand exclusively on Instagram
• It increases trust between your brand and your audience
• Brands prefer to work with influencers or marketers with a verified account on Instagram
• The verification badge will also help users find their brands on social media platforms.
• It is a perfect way to enhance your business reach. 
• It helps to boost brand awareness and grow your new audience
• Your profile will appear at the top of the Instagram search result when the user is looking for brands.

Tips To Getting Verified On Instagram

If you want to apply for verification on Instagram, then you need to follow some tips to increase the chances of scrolling the blue badge.

#1: Complete Your Instagram Profile

One of the best ways that IG verifies your identity is by looking at your Instagram profile. Create a catchy profile by adding a well-written bio and profile picture representing your brand or business. For example, you can add your company logo as your profile picture to attract your target customer on Instagram.

Making your profile complete and unique is a great way to build credibility with your audience and increase engagement. 

#2: Share Instagram Reels

Reels on Instagram are full-screen vertical videos that can be up to 90 seconds long with editing tools and an extensive library of audio tracks. Additionally, the reels algorithm will determine which reels to show which users. 

Understanding how the IG reels algorithm works can help you to grow your reels views on Instagram either from the Explore page or the reels page. Share engaging reels with the right hashtags make your content visually appealing to your target audience to boost engagement. 

#3: Build Your Social Profiles

Growing a strong following on another social platform can help make your Instagram account appear genuine. Building your social profiles can increase your following organically on Instagram. Are you wondering how to increase followers on Instagram? Try these tips:

• Build your personality: Building a strong connection with your potential audience is the best way to increase your brand voice.
• Post content frequently: Sharing content regularly on any social media platform will grow your follower base and make your audience engage with your content. 
• Share Great Content: posting valuable content on Instagram is the perfect way to build authenticity among your audience. Find out what your audience is looking for and share content to boost reach and engagement. 

Is Getting Verified On Instagram Worth?

There are plenty of benefits to being verified on Instagram, from better brand credibility to a strong social presence. Instagram verified accounts differentiates you from the crowd and makes reaching your target audience on the platform easier. 

Additionally, a verified account makes you more trustworthy on social media platforms and increases your sales and conversion rates. I hope this guide will help you to build a strong Instagram marketing strategy and get your account verified on Instagram. 

Everyone who owns a website knows the importance of SEO and to rank their site on the search results. Similar to the search engine, video optimization on YouTube is also essential to increase your brand popularity. As YouTube remains the second largest search engine, it becomes essential to stand out from your video from competitions. Like Google, YouTube also has an algorithm that decides your video ranking. 

Interestingly, YouTube is a great source to generate enormous traffic with five billion videos streaming per day. How to stay ahead of this huge competition? This is the right place where SEO enters! Investing your SEO effort optimizes your YouTube video and gives a hand for the rise in your video ranking. 

What Is YouTube SEO?

YouTube SEO is the process of optimizing your videos on YouTube to rank higher on the search results. But how to make it possible? Provide an eye-catching video description with keyword-rich titles and perfect captions. With these perfections, you will get opportunities to increase the visibility of your video and boost your rankings.  

How Does YouTube SEO Work?

YouTube SEO works the same as website SEO. The YouTube algorithm determines the content behavior and increases the video engagement. The algorithm works according to the relevancy, engagement rate, and many subscribers. 

As Google owns YouTube, your videos will get indexed on the search engine result pages too. Generally, the search engine bot crawls your website content, but the YouTube algorithm optimizes your video based on the titles, descriptions, tags, and captions, thus improving your video rank.

5 Unbelievable Secrets Of YouTube SEO

The ranking factors of YouTube videos include likes, comments, shares, subscribers, and watch time of each video. YouTube determines your content health based on the right SEO practices. 

Are you ready to know the secrets of YouTube SEO? This article provides you with the five best secrets to promote your video.

1. Perform Keyword Research

Keyword research for your YouTube channel is the first step to improving your YouTube SEO. If you want to rank your video for the popular keywords, you have to identify and use those keywords in your video content.

But how do you find those keywords? Here is the solution!

• YouTube Search Suggestions – Get the right keyword by paying attention to the YouTube search suggestions. Type your main keyword on the search box, where you will get the list of suggestions. Another way is to use keyword research tools like Ahrefs to find the word with exact search volume.

• Keyword Difficulty – One important factor to be considered while doing keyword research is keyword difficulty. Find the KD by typing “site:youtube.com your keyword” to find the right keyword.

• Competitor Analysis – Performing competitor analysis is the key to outranking your videos. Getting your competitor keyword gives a better idea to rank your YouTube channel. Note the competitor keywords used on title, description, and tags for better keyword strategy.

2. Optimize Your Content

After finding the keyword fit for video optimization, concentrate on sprinkling your title, tags, and description. Including your keywords in your content improves your video rank but all keywords have to be in a natural flow. The following steps optimize your channel:

• Optimize Your Title: Create a short and interesting title that should not be so long because 70% of audiences use mobile devices to watch YouTube videos. Form a title around 60 characters with your main keyword to increase your channel visibility.

• Great Description: Most YouTubers forget to optimize their description. But it is important to make an informative description with the relevant keyword to stay with audiences on your video. Include at least 250 characters with focus keywords.

• Top-Notch Content: Generally, content is the king of your channel. Preparing top-notch content ranks your videos higher, thus improving your SEO efforts.

So create long and attractive videos by adding valuable descriptions to stand ahead from competitions.

3. Promote Videos With Off-Page YouTube SEO

With the right keyword and perfect title, you need to work to increase your channel popularity. Optimize your video to Increase ranking with PBN SEO efforts and gain enormous growth in your business. Make your video famous by promoting it on various social media channels. 

How to redirect your target users towards your YouTube channel?

• Create a teaser video and share it on all the social media platforms with your YouTube video link.
• Insert your YouTube video link on your website’s blog posts.
• Promote your video on popular discussion websites like Quora or Reddit.

4. Drive Higher Engagement

Great content drives higher engagement for your YouTube video. If your videos look like a normal one, your audiences will not show interest in watching your video, and you will be left behind. To overcome this situation, creating well-optimized, informative content with eye-catching visuals attracts new audiences to visit your YouTube channel.

Increase engagement rate by gaining likes, comments, shares, and subscribers probably improve your YouTube rank. The following are some actionable tips to increase your video engagement.

• Provide the right call-to-action link at the end of your video.
• Use a video editing tool to make a better YouTube video.
• Encourage your audiences to like and share your video, thus improving your popularity.
• Appreciate people who leave comments under your video to create a good relationship.

5. Polish Your YouTube Channel

The channel appearance plays a vital role in YouTube SEO. If your audience finds you on another platform, they should be in a position to identify your brand. Provide all information necessary to find your brand in your channel.

• Write Channel Description – Good content in your channel description helps your audiences as well as the YouTube algorithm to recognize the type of content you post. Never forget to insert your primary keyword on your channel description. You can either provide the info in a para or bullet points. Also, you have an option to include a website link that improves traffic.

• Playlists – There is a playlist section that helps to improve your views on the succeeding video. You can save the well-performing video on your playlists that streams one after another and keeps your audiences without leaving your channel. Also, playlists help audiences to navigate your channel easily.

Final Thoughts

Getting your videos ranked on YouTube searches remains essential than creating video content. All you need is to achieve a higher ranking with the right YouTube SEO efforts. After providing the perfect YouTube SEO strategies, never leave your concentration on creating great content. Your YouTube channel becomes popular by preparing engaging content with good SEO efforts.

Therefore beat your competition with the above YouTube SEO tips and make your channel popular with top-notch content. Stream on the top of YouTube searches and attain higher growth in your business.

Instagram stories are the perfect way to engage with your followers and friends to increase your profile reach. Having more Instagram story views is a good approach for reaching more active followers. By January 2019, Instagram reported that 500 million people were using Instagram stories daily. 

70% of US businesses are using Instagram stories, which has great potential to expand business reach worldwide. Are you wondering how to get more eyeballs on your Instagram story? So let’s get to know some powerful strategies to generate more story views and receive more exposure to the stories. 

#1. Share Different Content

Keeping an editorial calendar is a must when posting Instagram stories because it will help you schedule your video in advance and create engaging and informative content for those who follow your account because they expect new stories from you. 

Photo, video, and boomerang are the three main features available for Instagram stories. You can either select one or combine them to create engaging Instagram stories. Additionally, you can share your regular post via Instagram stories to boost post engagement. 

#2. Use Stickers 

Instagram Story is a great feature for interacting with your potential audience. With Instagram stories, you can increase interaction through emoji sliders, poll questions, and stickers. 

Through polls, you can let people know some information about your product or services and answer questions. You can use IG stories for posting questions and answers via the IGTV channel. Additionally, use an emoji slider to get a visual response from your audience. 

#3. Reveal New Content

Instagram stories are a great place to post teasers. You can trigger engagement from your audience with new content and provide them a sneak peek just by posting images or series. Often sharing new content on stories will grab users’ attention and make them watch your Instagram stories regularly. If your Instagram story views are still decreasing or have remained the same for a long time, you should start getting Instagram story views instantly to increase the visibility and reach of your IG story post.

#4. Use Hashtags 

Using a hashtag in your stories can increase your brand exposure and help you to reach a new audience. Hashtags are only available as a sticker on IG stories, or you can use texts to place over the images. To maintain the visibility of your IG stories, you need to add a couple of hashtags in your post to expand your reach. 

At the same time, choosing the right hashtag for your post is essential. Also, you can use branded hashtags to find a target audience for your business. Additionally, you can use popular hashtags that are already in your industry. 

#5. Highlight Your Best Stories

One of the most valuable additions launched for the Instagram stories feature is “Highlights.” In the section, you can save your best stories that you like to keep permanently. With this, your audience can watch and engage them whenever they want. 

As we all know, Instagram stories disappear after 24 hours, but with Highlights, you can save your Instagram story as long as you want. Thus, Instagram highlights transform volatile into permanent content. 

#6. Do A Live Session Weekly

In the last couple of days, the live session has become a big hit on Instagram. When you host a live video on Instagram, you will receive a request from your followers who want to join your live stream.

Moreover, each time you host a live session, you are able to see if any other people want to join. When you start a live session, you will receive a notification for each user in the comment section. To allow them, just tap the “view button.” 

Conclusion

In this article, we have tried to pinpoint the six effective strategies you can use to improve your Instagram followers with stories. Find new and improved ways to create authentic content and increase Instagram story views. Successful brands and marketers make the right decisions regarding the content, what to create and how to deliver it. Follow this strategy to deliver great content and attract new followers to your Instagram profile.