With over a billion active users per month, Instagram is one of the most widely used social networking sites on the planet. More than 500 million people use Instagram every day, and a large percentage of them use the app just to see Instagram Stories. Instagram Stories is a great tool for businesses and influencers to increase engagement, reach, and conversions.
If your device supports the Swipe Up function.
Instagram users with more than 10,000 followers may utilise the Swipe Up feature to add a link to their stories, which their viewers can access by swiping up while viewing the post. Given that Instagram profiles may only have one active link, this is a major development.
The Swipe Up Function on Instagram: How to Achieve It
Instagram is adamant about guarding access to the Swipe Up option. Therefore, access to them is limited. You’ll need a verified Instagram account or at least 10,000 followers to have access to this premium service. This implies that if you are a public figure and have taken the time to get verified on Instagram, you do not need 10,000 followers in order to have access to the Swipe Up function.
But how do you put it to use once you have it?
Swipe Up Links: Including Them in Your Instagram Story
There are only 3 easy steps required to add a Swipe Up link to your Instagram Story.
Initiate Your Instagram Narrative
Create your Instagram Story in the same way you would any other: by uploading a picture or video, or by creating it in-app.
The second step is to click the link.
To access a link, choose it from the menu bar.
To insert your link, a new window will open.
After entering the URL, either hit the checkmark on Android or the Done button on iOS. The picture or video should now open in a new tab, and the white hyper link indicator in the upper right corner of the screen indicates that it is connected.
Incorporate a call to action
Add a call to action once you’ve included your link. Most content makers will use a GIF or a line of text reading “swipe up” to let viewers know they can do so.
If you don’t already have 10,000 followers, try this.
What if you don’t have ten thousand fans? One option is to utilise Instagram TV.
You may now upload lengthier movies to Instagram by using a new feature called IGTV. Videos must be at least one minute in length, and can be up to 60 minutes in length if submitted using a desktop browser. After installing the IGTV app, select the gear icon in the upper-right corner, and then select Create Channel.
Instagram’s Best Swipe Up Procedures
There are now many options for integrating the Swipe Up feature into your Instagram Stories. If you want more likes and comments on your Instagram posts, try using these best practises with the Swipe Up feature.
Use Your Primary Feed to Drop a Hint
There are others that ignore Instagram Stories. Make a post and share it on your main feed to ensure your fans don’t miss your Story. In order to pique your followers’ interest in your Stories, share a sneak peek or teaser on your main feed. Since Stories disappear after 24 hours unless you save them to a highlight, this will create a sensation of FOMO (fear of missing out).
Mark Your Account as a Favourite
Bringing in more viewers is another wonderful use for highlights. Highlights will remain for the whole 24 hours, unlike regular content. That means your audience can keep coming back for more of your content and taking action in response to your CTAs, which should lead to increased engagement, conversions, and ultimately, sales.
Make Your Own Engaging Tales
People are more interested in what you have to say if it’s interactive. For example, you might host a question-and-answer session or a contest on Instagram to get people talking about your brand. You can encourage repeat visits to your Stories by providing your followers with chances to interact with your company and its products.
Now that you know how to increase your Instagram Swipe Up content’s interaction rate, we can discuss its potential for brand promotion.
Market Articles and Other Content
Make a graphic and upload it to Instagram Stories to spread the word about your latest post. To make sure your stunning images look well in your Instagram Story, you need to know the exact proportions. Images used in the promotion of a blog post should be appropriate to the content being promoted, and should make use of colours and typefaces that are consistent with the brand in order to facilitate brand identification and raise brand awareness.
Market Your Items
Instagram’s Swipe Up function is a fantastic way to advertise your wares to users. Since Instagram is a photo-sharing app, you should post high-resolution photos of your wares alongside descriptive hashtags and clickable links.
Advertise Events
Do you hope to have many people join your online gathering? Swipe Up may be used to encourage users to sign up. Just make an Instagram Story with images from your event and a link to the sign-up page.
End Page Promotion
It’s important that people notice your message wherever you place a link. When you need visitors to take some sort of action, landing pages really shine. Landing pages’ primary purpose is to facilitate a sale. They are designed to persuade visitors to take some sort of action, such as making a purchase or signing up for a service.