You Must Promote Your Videos on TikTok or Risk Irrelevance
Most adults over the age of 30 miss the mark when it comes to appreciating TikTok’s significance among the youth of today. Tweens and teens have even adopted “TikTok” as a verb, as in “I’m TikToking” after class. Marketing to Millennials and Gen Z requires being present where those demographics spend the majority of their free time. By coordinating your TikTok ads with popular creators, you can strengthen your brand’s image and endear yourself to the fans of the most popular TikTok stars.
the number one rule for winning over millennials and generation Z
Generation Z, TikTok’s most ardent fan base, has an attention span that is even shorter than that of a goldfish, at just 8 seconds, on average. As a result, TikTok influencers have had to learn how to get their messages across in the short amount of time available on the platform. Brands should remember that the number one rule of advertising on TikTok is to avoid posting ads that look like ads, as this will only lead users to quickly swipe on to the next video. You should make the endorsements sound natural and interesting.
TikTok’s Consistent Growth in Usership
Astoundingly, TikTok now has more than 1 billion monthly active users worldwide, or about 12.5% of the world’s population.
They number in the millions, with 17 million people calling the United Kingdom home. That makes TikTok the most widely used social media platform in the world, surpassing even LinkedIn, Snapchat, Pinterest, and Twitter.
Videos with Excellent Content on TikTok Can Go Viral Very Easily.
TikTok is unique among social media in that its creators can earn money regardless of skill level. The “For You” screen is the default starting point for the TikTok app. This section features videos that the TikTok algorithm predicts will be popular with users. They needn’t come from the same creators you admire most, but can be. In contrast, the first thing you see when you open an app like Facebook or Instagram is a stream of new posts by the people you already follow.
Viral Ads on TikTok Are Common
Quality TikTok advertisements can even gain widespread attention and spread like wildfire. In addition, your videos’ conversion rates will improve as more targeted viewers watch them. They know what their fans and people who share their demographic enjoy watching, and that’s why they’re successful as TikTok influencers.
A Highly Complex and Unique Algorithm Developed by TikTok
The algorithm behind TikTok’s ability to pair videos with users is surprisingly sophisticated. TikTok’s “For You” page makes it easy to find videos that will interest and entertain you, even if you don’t fit the profile of a typical user. The algorithm learns at a rapid pace and with surprising precision.
Whatever you’re into, TikTok will quickly figure out what you like and show you more of it.
Realizing TikTok’s Potential Before Attempting Campaigns
Marketing dollars are not something to be frittered away; if you are dealing with TikTok, you had better know what you’re doing. House of Marketers has insider knowledge of how the TikTok algorithm prioritises certain types of content that resonate with the millennial generation. Our current Managing Director, Inigo Rivero, used to work for TikTok as the manager of Strategy and Partnerships.
Is There a Specified Definition of “Conversion” on TikTok?
One of the first things to think about when marketing on TikTok is what “conversion” means for the brand.
Remember your campaign’s original goals as you proceed. If you want to succeed on TikTok, you need to go into it with a plan. Why do you want to collaborate with TikTok artists? This, of course, will affect your strategy for advertising on TikTok and the influencers you choose to work with. TikTok marketing (with or without influencers) is typically done for the following reasons:
Increasing exposure for a product or service
Trying out brand-new goods and services
Boosting product sales and return on investment.
Why You Should Use TikTok for Your Next Campaign
Know your audience inside and out before you start promoting content on TikTok. The influencers you choose and the strategies you employ will change based on where your prospective customers are in the purchasing process. You want as many of the right people to see your TikTok videos as possible, for instance, if your goal is to increase brand awareness and introduce your brand to potential new customers. In this case, it’s to your advantage to collaborate with popular, well-known TikTok creators who also have sizable audiences.
Why is content made by TikTok creators so effective?
The most challenging aspect of TikTok marketing for businesses is consistently producing content that is well received by their intended audience.
TikTok stars with a large following create videos that their viewers enjoy watching. For brands looking to boost visibility on the platform, influencers can be a great resource for engaging, high-converting content.
Even if you’re confident in your own ability to create engaging content for your brand’s account, you may want to think about forming partnerships with high-performing influencers in your field. It will, of course, take some time before your brand account attracts a sizable following. Yet by collaborating with influencers, you can reach a larger demographic and recruit more early-stage advocates for your brand.
Boost Your TikTok Ads by Reusing Content From TikTok Creators
In addition to the benefits of collaborating with skilled TikTok creators, brands can reap additional benefits by repurposing organic content as TikTok ads. With the help of influencers, you can make impactful, original content that can be distributed at scale with TikTok ads.
You can effectively communicate with a much larger audience this way. In the beginning, you get a boost from having your content displayed on the TikTok screens of the influencer’s followers. In addition, you’ll see that a sizable number of viewers watch these videos on their “For You” page.