Strategies for constructing backlinks evolve over time. This means that a lot of what you read about building backlinks is out of date.
How to Get Backlinks: 11 Tried and True Methods
We’ve described all of our possible approaches, starting with the simplest, below.
Help a Reporter Out (HARO) is a platform that puts journalists in touch with credible sources for their articles. When writers cite you, they often include a link to your website. This is called a backlink.
The New York Post, Business Insider, and Forbes are just some of the companies that use HARO. This service is one of very few techniques to obtain backlinks from authoritative websites.
The beautiful thing about HARO is that anyone may use it as a free and easy way to develop links. If you are a good writer and have actual expertise in your field, you may be up and running in no time.
Posting as a Guest
The practise of guest blogging is one of the oldest link-building strategies still in use today. Despite this, it is still one of the most effective tactics we utilise at Linkbuilder to acquire high-quality backlinks.
To increase traffic to your site, you might submit articles to other publications. You get something out of the link, and the site owner gets an article for nothing.
Locate blogs that cover similar ground to yours, then approach their editors with guest post proposals.
Websites that are useful can be located by:
Conducting a Google search using topic-specific keywords.
Conducting a Google search using the terms “write for us” or “guest post” in addition to your niche. However, it is crucial to verify that these are credible, authoritative websites that are not only selling content to anyone and everyone.
Finding more websites that contain content comparable to guest blogs you’re currently aware of is a breeze with the use of an SEO tool’s competitor website feature.
Exchange links with complementary websites for a simple and effective backlinking strategy. The plan is straightforward: get in touch with other site owners and arrange to link to each other.
Simple methods include:
Connect with other webmasters in online communities and set up a trade.
Make contact with online resources and offer suggestions. To emphasise the value of links, say so.
When someone writes to your site wanting to swap links, you should respond with an offer to do just that.
These procedures appear to be elementary in nature. However, there are additional aspects that make things more complicated.
Content Based On Data
The goal of this tactic is to write an article that is supported by data and has easily-referenced numerical information.
Since it’s the only backlink strategy that can provide high-quality links automatically, it’s phenomenal.
Repairing Weak Connections
The concept of “broken link building” has been around for quite some time, but it is still effective today. High-quality link building to our clients’ websites is a common use for this tool.
The issue of dead links means that it is still relevant today:
Web page and domain name changes are common causes of broken links.
Users have a negative experience as a result of links that go to non-existent pages.
Fixing Your Broken Link Profile
Using Ahrefs to locate popular websites with broken pages is our preferred method for building broken links.
Using this method, you may quickly and easily locate broken links on relevant websites.
It’s as easy as these 4 measures:
To use Ahrefs Site Explorer, simply enter a competitor’s or an industry leader’s domain.
Number of referring domains should be the primary sorting criteria.
This will display a list of the site’s obsolete URLs that contain many incoming links.
Links with High PageRank
Public relations backlinks are a great way to get connections from respected media outlets.
The aim is to produce something of interest to the press and distribute it to those who write about your field.
If your material goes viral, you could obtain a flood of high-quality inbound links.
Gaining exposure as the topic of a case study or testimonial can help you attract backlinks.
As the site’s owner, you’re perfectly situated to supply this material. The reason for this is because webmasters frequently employ numerous applications.
Write to the developers of the programme and tell them how much of a difference they’ve made to your work. Make it known that you are willing to participate as a case study or submit a testimonial.
If they implement your recommendation, they may also be willing to provide a link to your site.
Chats in Podcasts and Interviews
When you accept to be interviewed by a website owner or podcast host about your company, website, or field of expertise, you are doing a “interview.”
Hosting a party is an excellent technique to earn backlinks because hosts love to brag about their visitors. The reason this strategy is effective is because blogs and podcasts are constantly on the lookout for fresh material.
Finding places willing to interview you is the first hurdle to overcome. The good news is that you can find a website or podcast on just about everything today.
Brand Mentions That Aren’t Linked
Backlinks can be hard to come by, but if you work for a well-known company that is frequently mentioned online, this is a simple and effective strategy.
If your brand is frequently discussed and you’re looking to increase your backlink profile, there is no simpler way. It’s like to using explosives to catch fish.
These are the methods that we have found to be the most effective time and time again. Of course, not all of them will function with every website. Link building should instead focus on the techniques that play to your brand’s strengths.